At the beginning of 2012 we set out to reinforce innocent smoothies health credentials in a fun and innovative sampling campaign that targeted young office workers.

With new year diet aspirations starting to fall flat in late January, innocent drinks Ireland wanted to give people a helping hand by making sure they get part of their 5 a day. ZOO Digital rigged the grass covered innocent van with a gps tracker, loaded it up with delicious smoothies and created the #healthytweets hashtag.

The innocent van drove around Ireland and visited workplaces that tweeted @innocentireland what the staff were doing to stay healthy. Innocent facebook fans and twitter followers could follow the van in real time on a map. #healthytweets and @innnocentdrinks trended nationwide and the campaign also gained nearly 1000 twitter followers to the newly launched @innocentIreland twitter account.

Helping drive footfall into key on trade accounts.

As part of ZOO’s work with Finlandia Vodka we were given the task of helping to drive footfall into key pouring accounts.

Not an easy task when you consider the change in consumer behavior over the last 3 years, with less people drinking in bars, consuming more alcohol at home and in a lot of cases skipping the bar all together and going straight to a night club.

Our solution was to create the Finlandia Cocktail Compass app for iPhone and Android phones.

People who download the app can now find out where their nearest Finlandia Vodka bar is and what special offers are currently available.

When a person wants to avail of they simply present the application to the bar man who then enters a code and the voucher can then be redeemed.

The Cocktail compass was promoted on the Finlandia Vodka facebook page as well on each of the participating bars pages so not only did it act as a driver of new footfall into bars it also rewarded existing customers for their loyalty.

http://www.facebook.com/finlandiavodkaireland

Well if you’re a web developer with about 5 years’ experience then yes, we do.  We’d love if you had skills like:

• MySQL/PHP
• CSS
• JQuery
• JavaScript
• WordPress template and plugin development

We’d be ecstatic if you had skills like:

• Facebook app development
• Mobile app development
• The secret to making the perfect cup of tea

We’d basically wet ourselves if you also had skills like:

• Shell scripting
• Python
• Objective C
• Stored procedure excellence
• XML parsers and handlers

So why not drop us a line to studio@zoodigital.ie and we can talk.

This week we saw the re-launch of Eurotrip, an exciting competition which affords two media-savvy adventurers the opportunity to have a free trip around Europe this Spring, kicking off in Athens and finishing in Brussels, taking in some of Europe’s most exciting capitals on the way.

But the winning duo’s trip around Europe has a twist. The winners must cover 10 countries in just 12 days – no small feat – and, if that wasn’t enough of a challenge, they will also be given 12 uniquely quirky and challenging tasks, designed to test their limits and that of Ireland’s EU membership.

The two lucky winners will be asked to share their findings along the way online, by tweeting and facebooking each day, talking about the places they visit, the people they meet and how they dealt with the challenges they were faced.

Euro-trip is organised as part of the “Talk to EU” public information initiative funded by the European Commission.

Ruth Deasy, Press Officer at the European Commission Representation said: “The aim is to unearth some interesting findings and insights on what it means to be European. We’re encouraging those interested to visit the website http://www.talktoeu.ie/ and to get involved. We’re looking for creative entries that stand out from the crowd and we’re encouraging interested participants to upload a video to showcase their personalities”.

The closing date for entries is the 11th of March at 5pm. All entrants must be over 18 and free to travel from the 11th to the 24th April 2011.

Klout (www.klout.com) is a handy tool for quickly checking how you are doing. As of now our ZOO. twitter account (@zoodigital) has a Klout rating of 45/100. So we’re not doing too bad at the moment and have a degree of influence and interactivity with our followers. The site also classifies your account in a influence matrix which looks pretty fancy, we’re a specialist according to its assessment which is accurate considering our tweets are focused around digital marketing.

From the site “The Klout Score is the measurement of your overall online influence. The scores range from 1-100 with higher scores representing a wider and stronger sphere of influence.The Klout Score is a factor of over 35 variables broken into three categories; True Reach, Amplification Score and Network Score.

1. True Reach is the size of your engaged audience and is based on the followers and friends who actively listen and react to your messages.
2. Amplification Score is the likelihood that your messages will generate actions (retweets, @messages, likes and comments) and is on a scale of 1 to 100.
3.  Network score indicates how influential your engaged audience is, also on a scale of 1 to 100. The Klout score is highly correlated to clicks, comments and retweets.”

So at last ZOO. have a site, and in the end it didn’t take very long to make it. ZOO have been around for a few years and we’ve been working on a system that allows us to produce websites really quickly. When I say that, I’m talking about the production element, but the design, the thinking, the idea, can’t be rushed. So this system allows us to give more time to ideas and to consider the production part, not quite as an incidental item, but certainly not something that’s going to cause any headaches.

The funny thing is that while we’ve been working away for the past couple of years, the question of whether we even need a website any more has arisen. What’s a website for? Well we thought about that and realised that we shouldn’t confuse a company website with a campaign site. They’re different things because they need to do different things. You could say that a campaign site has to go to the people and that the people will go to the company website. The company site should perform well in SEO and be clear and navigable, but the campaign site has to work a bit harder and seek out and recruit.

So the ZOO site is our storefront. And as homage to those stores in rural towns that have windows covered in yellow cellophane (it stops the precious haute coture from fading, don’t you know) we’ve put in some nice orangey rollover effects.

Anyway – I’m waffling. Let’s just say that we’re happy our site is up and we’ll be using this area to do even more waffling. I may even rant.