The future of retail

A great presentation with plenty of insights into retail and how digital communications can influence how people shop and influence
what they buy. PSFK presents Future of Retail report

Have you got klout?

So is anyone listening to or will your tweet have influence over your followers? Klout (www.klout.com) is a handy tool for quickly checking how you are doing. As of now our ZOO. twitter account (@zoodigital) has a Klout rating of 45/100. So we’re not doing too bad at the moment and have a degree of [...]

Pitting fans against each other…

Have to say I love this campaign. How does a beer brand manage to show their support for two opposing soccer teams and get both sets of fans on side? Simple really, motivate each set of supporters to take on each other for cold hard cash for their team.

Shoemakers children

As the story goes – the shoemaker’s children go unshod because the shoemaker is too busy doing paid work to give attention to his own family. Well that’s what typically happens to the website of a web design agency. I’ve been in a few of them now and it’s always been an item of tension; [...]