[l-r] Chris Preston, Martin Byrne, Colin Hetherington, Vaunnie McDermott, Ronan Doyle
ZOO Digital has joined the Connelly Partners group. These two agencies are joining forces to create more comprehensive client service offering, with a shared approach that balances human behavior with data insight.
The combined teams’ presence will grow to 45 people in Ireland, with further plans to expand the workforce in the year ahead by 20%.
ZOO Digital will be a sister company to Connelly Partners, maintaining its name and sharing offices in Dublin with Connelly Partners. It will work as an independent, specialized digital agency, while providing expanded services and expertise as part of the Connelly Partners family, which in addition to Dublin, also has a presence in Boston, Massachusetts, and Vancouver, Canada. This allows the agency to provide a global perspective while delivering the local expertise needed based on clients’ needs, to maximize efficiencies and knowledge sharing via integrated teams that work across offices. With these two agencies joining forces, ZOO’s strength in digital strategy and creative execution and UX/UI expertise will add even further depth to Connelly Partners’ full service offering for clients. In the coming months, Connelly Partners will be further enhancing its offering to the Irish market by launching a more enhanced media and analytics offering to clients, to further support ZOO joining the Connelly Partner fold.
“This deal is really all about growth – to be able to offer our clients even more and to enable our team to work more globally,” said Colin Hetherington, Managing Director of ZOO Digital.
“It’s been really interesting getting to know Steve and the Connelly Partner team over the last number of months – a key moment in our discussions came when Steve mentioned how it’s all about integrity, followed by great advertising. That’s something we really believe in here at ZOO. It’s going to be fun to work with kindred spirits.”
“It is not in our DNA to ever be satisfied with who we are and what we do. We are in constant pursuit of better, always looking for ways to best serve our clients. In order to do that, we’ve got to have the best people and skill sets to drive that commercial success for clients, in such a competitive environment,” said Steve Connelly, President and Copywriter, Connelly Partners. “With ZOO we found kindred spirits in our respect for how humans make decisions and consume digital content. More importantly we found impressive skills, experience, and the kind of ego-free talent that clients crave and we are always searching for.”
For more information about Connelly Partners, check out their website.