As Ireland reaches full employment third level institutions are becoming more competitive to attract students. IT Sligo needed a campaign that focussed on what students really look for when selecting a college to go to.
What we did
From our research we uncovered the key reasons why people choose a particular college. From the respondents it became clear that the quality of the course and the career prospects they gained from taking a particular course are critical to their college selection.
We created a campaign that featured students from IT Sligo. The creative was fresh and confident and communicated clearly a new proposition developed for IT Sligo:
“Experience Academic Excellence”
The campaign comprised of outdoor, social, programmatic display, content creation and pay per click advertising.