Many people assume that the age of the milkman is dead. But that’s not the case! Glanbia have created Mymilkman.ie as a place where you can find a local milk delivery agent, sign up and create regular orders and manage your account.
It brings milk deliveries into the internet age.
The original MyMilkman.ie was confusing for users. It presented the potential customer with some questions which could be ambiguous and as a result, the site was not as successful as it could be as an onboarding channel. Our CX (customer experience) analysis showed up several opportunities to improve the experience.
As well as that, the digital platforms included a desktop site, mobile site, mobile app and a separate system for millkmen/women. This was expensive to maintain.