To get people to share their passions in life with Ballygowan.
What we did:
We’ve developed social camapigns for Ballygowan that have seen people explore their passions through the Ballygowan facebook page. “B Here Now” got people to visit 24 unique locations around Ireland snapping and sharing what they found to win prizes. We’ve seen how blue Dublin GAA fans blood runs. We’ve challenged them to share their passion and tested their undying loyalty to their county. We’ve explored people’s love of food, fitness and fashion. We’ve even created a special Ballygowan sandwich created by the folks in Killer Sandwich.
Engagement rates that are 10 times the average for brand pages in Ireland.